The man, who is yet to be identified, was on a trip to the resort of Avoriaz, in France.

According to local media, the man was in his 60s and hit a tree at high speed after swerving to avoid a group of people.

The incident took place around 3pm local time on 26 March.

Despite the efforts of the mountain rescue team to resuscitate him, he was pronounced dead at the scene.

A fellow skier, who was said to have witnessed the tragedy, told the MailOnline: "The man lost control on a very tight, icy corner of a blue run. He seemed to gain control and carry on, then he lost control again, heading straight on through the net indicating sign to show the right turn.

"As I got round the corner, I looked back and saw him lying on a tree trunk surrounded by other trees and rocks."

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A spokesman for the Foreign, Commonwealth and Development Office (FCDO) said: "We are supporting the family of a British man who died in France and are in contact with the local authorities."

Avoriaz is considered a top skiing destination and is one of 13 ski resorts in the Portes du Soleil region.

Avoriaz have been approached for comment.